Sports Brand PUMA has partnered with Sesame Workshop, the organization behind Sesame Street, to introduce an Autumn-Winter ’16 kids collection inspired by the award-winning show and its popular characters.
Since the 70s, Sesame Street has taught generations of children across the world their ABCs and 123s using its beloved characters – Ernie and Bert, Big Bird, Elmo and the Cookie Monster. Through its collaboration with PUMA, Sesame Streets’ fun, playful and bold style has been applied to some of the brand’s most iconic pieces.
The PUMA x Sesame Street collection includes heritage footwear silhouettes from the PUMA archive in mini versions coupled with designs featuring Sesame Street’s adorable set of characters available for boys and girls from age 1 to 12 years. A smiling Elmo has been added to the PUMA Suede Mid where he can be seen peeking in through a bright white formstrip. The shoe boasts his signature shade of red alongside Velcro straps for easy adjustments, this kids classic brings undeniable character to playtime style. The Cookie Monster adds a playful pop of color to the bright blue Cabana Racer where he can be seen peering in from the Velcro straps. From preschool to play dates, this fresh design will turn heads endlessly thanks to its fun style.
The playfulness of the collection extends to the apparel where PUMA’s Hooded Sweat Jacket has been decorated with an illustration of Elmo climbing up the exterior pocket with another smiling Elmo on a neon bottle cap patched on. Blending timeless fun with a sporty staple, the hoody comes in a unique colorway with a heather grey body, pink harms and neon hood.
Energetic style comes in the form of the Sesame Street Tee for girls where Elmo peers up from classic PUMA branding whilst the Cookie Monster and Ernie can be found amid a flurry of bubbles in fun, bold colors. To complement the Tee, PUMA’s Sesame Street inspired leggings feature polka dot that houses neon illustrations of the entire Sesame Street crew. The boy’s Sesame Street Tee sees the full crew take a ride in a neon-colored hot air balloon. When paired the Sesame Street Sweat Pants, adorned with a Cookie monster athletic patch, the look offers undeniable fun in street-ready style.
The PUMA x Sesame Street collection will be available in PUMA stores, PUMA.com and select kid’s stores globally.